Legendary Marketer | BREAKING NEWS | The Today Show, BBB and FTC

Legendary Marketer

The Today Show Exposes Legendary Marketer: A Cautionary Tale of Affiliate Marketing

In a recent segment on the Today Show, affiliate marketing and the controversial company Legendary Marketer were brought into the spotlight. The show shed light on the deceptive practices employed by the company, which has been accused of operating as a pyramid scheme and engaging in bait-and-switch tactics. This exposure has serious implications for Legendary Marketer, as it has caught the attention of the Better Business Bureau (BBB) and may soon be investigated by the Federal Trade Commission (FTC). In this blog post, I will delve into the details of the Today Show segment and discuss the potential consequences for the company.

For my in-depth examination of this matter, please check out my video as this is only a brief summary.

The Deceptive Practices of Legendary Marketer

The Today Show segment featured testimonials from individuals who claimed to have become millionaires through Legendary Marketer’s $7, 15-day course. These individuals, known as affiliate marketers, promote other companies’ products online and earn a commission on sales. However, it was revealed that Legendary Marketer’s true intention was to upsell its customers on a $2,500 course, which taught them how to resell the same course to others. This practice deviated from the initial promise of becoming an affiliate marketer for well-known brands like Lululemon and Nike.

The BBB’s Investigation and Customer Complaints

Following the Today Show segment, the BBB revoked Legendary Marketer’s A rating and initiated an investigation into the company. The BBB cited a pattern of customer complaints regarding the company’s advertising and upselling tactics. Customers reported feeling misled and deceived by the company’s promises of quick and easy money. Many individuals who purchased the $2,500 course claimed that they did not receive the level of support and guidance promised. The BBB’s investigation is ongoing, and the company’s response is being reviewed.

FTC’s Potential Involvement

The FTC pays close attention to customer complaints filed with the BBB and State Attorney General’s offices. The significant number of complaints against Legendary Marketer may prompt the FTC to launch an investigation into the company. While the exact trigger for FTC involvement remains unknown, it is clear that the company’s practices have raised red flags. The FTC’s scrutiny could have severe consequences for Legendary Marketer, its CEO, Dave Sharp and its top affiliates.

The Importance of Transparency in Affiliate Marketing

The Today Show segment serves as a cautionary tale for aspiring affiliate marketers. It highlights the need for transparency and honesty in the industry. Experts recommend starting on platforms like YouTube, where individuals can learn the basics of affiliate marketing for free. Building a base of loyal followers by recommending products and services that one genuinely believes in is crucial. However, it is essential to remember that success in affiliate marketing requires hard work, effort, and time.


The Today Show’s exposé on Legendary Marketer has brought attention to the deceptive practices employed by the company. The BBB’s investigation and the potential involvement of the FTC indicate that the company may face severe consequences. This cautionary tale serves as a reminder to aspiring affiliate marketers to prioritize transparency and honesty in their endeavors. Building a successful affiliate marketing business takes time and effort, and it is crucial to avoid falling for get-rich-quick schemes.

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